About WYSE
WYSE is a Chicago-rooted clothing brand founded by Brandon C. Williams. We bring the city's individuality into everyday streetwear through original artwork, expressive color and a clear point of view.
More than clothes
Culture, creativity, discipline and opportunity guide what we make. WYSE stands for Water Your Seed Every Day: a reminder that growth comes from how you show up. That idea lives in our story; the clothing speaks through its design.
One hoodie. Your way.
Our first piece is the Built Different Graphic Hoodie. The original multicolor WYSE mark sits on the upper chest, with BUILT DIFFERENT. THINK BIGGER. across the back. Eleven colors let you make it your own: Black, Navy, Maroon, Purple, Dark Heather, Royal Blue, Heliconia, Orange, Sport Grey, Gold and Sand.