Built Different: The Story Behind the WYSE Hoodie

Built Different starts with the original WYSE mark: red, orange, purple and green, framed in white. The signature sits on the upper chest, with a statement across the back: BUILT DIFFERENT. THINK BIGGER.

Chicago is the starting point

WYSE is a Chicago-rooted clothing brand founded by Brandon C. Williams. Culture, creativity, discipline and opportunity guide the brand. The hoodie brings that point of view into an everyday piece you can style your own way.

The design stays consistent. The color is yours.

The same front and back artwork carries across Black, Navy, Maroon, Purple, Dark Heather, Royal Blue, Heliconia, Orange, Sport Grey, Gold and Sand. The hood interior follows the body color; the hood and sleeves stay plain.

A familiar everyday fit

The current hoodie uses the Gildan 18500: a classic unisex pullover with cotton/polyester fleece, a double-lined hood, matching drawcord and front pouch pocket. DTFlex printing carries the original artwork on the front and back.

Campaign images are AI-created styling concepts.

Explore Built Different, check the garment measurements or learn more about WYSE.